South by Sunset: eCommerce Website Design
An established brand with a strong voice, finally given a home online.
The Challenge: A Strong Brand With No Online Store
South by Sunset had a clear identity and a local following, with products on the shelves and a salon and spa customers already loved. What they needed was a website that carried all of it, plus an online store that could work alongside the Square system running the business day to day.
The Strategy: Let the Brand Lead the Build
We let the existing brand lead. Rather than reinvent their look, we built the site architecture and messaging around it, mapping the path from first visit to action. From there we connected Square to WooCommerce, structuring categories, products, and variations so inventory syncs cleanly and the owner never manages it twice. Fulfillment rules and local pickup were built around how the shop actually sells. The result is a site that feels intentional, because every page and every product was placed on purpose.
The Results: A Brand-Aligned eCommerce Experience
A brand-aligned website built to take a locally crafted body and skincare product line to the next level, while also showcasing the on-site salon and spa. The store reads as boutique rather than default WooCommerce, inventory stays accurate through Square, and customers can shop, ship, and pick up locally without friction. Behind it sits a system the owner already knows how to run.
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