Free brand evaluation
Elevator Brand Index
Before your brand can rise, we measure where it stands. Get a free, instant score across 5 pillars, and see exactly where your biggest opportunities are.
5 pillars evaluated ~4 minutes Instant results No Cost
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About Your Business
Answer 20 questions across 5 brand pillars and get your EBI score instantly.
20
Questions
5
Brand pillars
Free
Always
Pillar 1 of 5
Brand Direction
Is your brand pointing in the right direction? Evaluate the clarity of your strategic positioning and messaging.
How clearly defined is your target audience?
We haven’t really defined it1
Broad idea but not documented2
We know our audience but it’s not formalized3
Clearly defined and guides our decisions4
Precise personas with data to back it up5
Do you have a clearly defined statement that describes your business and what makes you unique?
No, we don’t have one1
Informally, but not written anywhere2
We have something written but rarely use it3
Yes, it’s documented and used in marketing4
Yes, consistently reflected everywhere5
How consistent is your messaging across touchpoints (website, social, in person, printed materials, etc.)?
Very inconsistent, different everywhere1
Inconsistent but a theme exists2
Somewhat consistent with some gaps3
Mostly consistent across channels4
Fully consistent, same voice everywhere5
How well do you stand out from competitors?
We look and sound like everyone else1
Slightly different but nothing notable2
We have a few differentiators we talk about3
Clearly differentiated in most ways4
Distinctly positioned, hard to compare us to anyone5
Answer all 4 questions to continue
Pillar 2 of 5
Brand Alignment
Is your brand visually consistent across touchpoints? Evaluate how well your visual identity and messaging work together.
How consistently is your logo used?
Multiple versions used without rules1
Mostly one version but inconsistently applied2
Consistent in most places3
Consistent with clear usage guidelines4
Always consistent, brand guidelines enforced5
Do you have a defined system or rules for font usage?
No, fonts vary widely1
Informal preference but not consistent2
A font or two we usually use3
Defined type system used consistently4
Full typographic hierarchy, documented and followed5
How consistent are your brand colors?
No real color palette, random choices1
Colors exist but used inconsistently2
Core colors defined, applied most of the time3
Defined color palette used consistently4
Full color system with all color codes, always applied correctly5
Overall, how consistent does your brand look across platforms (Google Business Profile, social media, website, printed items, etc.)?
Very different everywhere1
Some resemblance but clearly inconsistent2
Similar look but small differences3
Consistent across most platforms4
Fully unified visual identity everywhere5
Answer all 4 questions to continue
Pillar 3 of 5
Brand Structure
Is your brand built on a solid foundation? Evaluate the structural components that support digital performance and growth.
How would you describe your website’s structure and navigation?
Confusing or outdated, hard to navigate1
Basic but missing key pages or flow2
Functional, visitors can find what they need3
Well-structured with clear user journeys4
Strategically designed and conversion-optimized5
How clear is the user experience on your website?
Visitors frequently seem confused or leave quickly1
Usable but not intuitive2
Reasonably easy to use3
Clear and easy with strong calls to action4
Excellent user experience, tested and refined5
How is your technical foundation? (hosting, SSL, mobile, speed)
Slow, insecure, frequently has issues, or I am not sure1
Working but outdated or unreliable2
Stable, secure, mobile-friendly, reasonable speed3
Well-maintained and performs well4
Fully optimized, fast, secure, and monitored5
Do you have analytics tracking in place?
No tracking at all or I am unsure1
Basic analytics installed but rarely checked2
GA4 or similar installed and reviewed occasionally3
Analytics reviewed regularly to guide decisions4
Full data stack, GA4, goals, conversion tracking, dashboards5
Answer all 4 questions to continue
Pillar 4 of 5
Brand Visibility
Can your brand be easily discovered online? Evaluate your presence and search visibility.
How complete and active is your Google Business Profile?
We don’t have one or it’s unclaimed1
Claimed but minimal info2
Filled out but not actively managed3
Complete with photos, reviews, and regular updates4
Fully optimized with Q&A, posts, and strong review count5
When someone searches for your service locally, where do you show up?
We don’t show up at all1
Occasionally, buried deep in results2
Page 2 or lower on some searches3
Page 1 for several relevant searches4
Consistently top 3 on Google for our core services5
How optimized is your website for search engines?
No SEO work has been done, or I don’t know1
Basic setup but not strategic2
Some on-page SEO in place3
Solid on-page and local SEO4
Comprehensive SEO strategy, regularly updated5
How consistent is your business info across online directories?
Name, address, phone inconsistent or missing1
Listed in a few places inconsistently2
Major directories covered3
Consistent info across all major platforms4
Fully optimized local presence with citations and reviews5
Answer all 4 questions to continue
Pillar 5 of 5
Brand Momentum
Is your brand positioned for forward movement? Evaluate readiness for marketing expansion and growth.
How active is your current marketing?
No active marketing at all1
Occasional posts or referral only2
Some consistent activity on 1 or 2 channels3
Multi-channel with regular content4
Systematic, strategic marketing across channels5
How strong is your overall online presence?
Minimal, hard to find us online1
Basic website and maybe one social profile2
Website, active social, and some reviews3
Strong presence across multiple platforms4
Dominant online, content, reviews, ads, and social all active5
How do you compare to your top competitors?
They look much more established than us1
They’re ahead in most areas2
Roughly equal, some areas we’re stronger3
We’re ahead in several key areas4
We’re the clear leader in our market5
How scalable is your brand for growth?
Nothing is in place to support growth1
Some pieces exist but not ready to scale2
Foundation is there, could scale with effort3
Well-positioned to expand4
Systems and brand are built to scale5
Answer all 4 questions to see your score
Your results
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out of 100
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Score by pillar
Key opportunities
Next step
Ready to Elevate
Your EBI score is just the starting point. Book a free consultation with our team and we’ll walk you through exactly what your results mean, and what it would look like to work with Elevator.
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